Marketing the Stuff You Already Own
Posted on April 10th, 2009 by LizNew stuff is cool. New stuff is exciting. But what about all of the other stuff you have that’s not so new?
Heard about an interesting idea brought about by discussions of the movie “Objectified” – and of course the movie is addressing *consumer* conspicuous consumption – a campaign to advertise the benefits of enjoying the things you already own, instead of just purchasing a new one.
I know, you’re thinking… but this is a technology weblog, where oh where is your technolust?
Believe me, I have plenty of technolust (hello, iPhone user, netbook owner, Wii player, etc), but there is value in all of our old stuff, both personally or as libraries. All libraries have stuff around that is only languishing because people don’t know you have it, what ideas do you have for marketing your lesser utilized technologies and materials?
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